A creative director's system, installed in your brand. It runs in Claude or ChatGPT, turns your brand into campaigns ready for production, and stays with you after the project ends.
How it works
What makes your brand look like itself usually lives in one person's head. The OS writes it down once, then runs every campaign through the same direction.
Your guidelines, product shots, past campaigns and claims go into one folder. A guided interview fills eight files, and every fact is marked known, assumed, missing or in conflict.
Seven steps, each run by a skill that asks before it generates. Every step ends in one output and a decision: keep it, rework it or kill it.
Every piece leaves with its spec, prompt, approved copy and locks. Your AI operator, photographer or Shopify developer can execute without a single follow-up question.
The system decides before it generates.
Systems, not courses. Every skill directs the work.7skills
Direction skills for Claude and ChatGPT, built from the systems I use on client work.
8files
One Brand Brain your AI reads before it makes anything. Written once, used by every campaign.
Projects
Your Brand
Launch
Q3 drop
0new software
It runs in the tools you already pay for, and every file stays in your accounts.
Built on real work
A women's supplement brand I built from the first sketch. The OS runs on it end to end, and the full case comes inside, module by module.
Inside the OS
Nine parts that work together, plus the full Innerceuticals case and a 10-minute walkthrough.
Work by Ponce de Leon Studio for Bloque, Future Kids, RFNE, Kiri's Faves, Nodo, Quispe and Miaroo
The handoff
One source, three formats: a checklist page, a PDF and the delivery folder. Copy and claims come from your Claims Bank, never typed by hand.
Production handoff · Launch
0 of 6 approved
Three ways in
Start with the free audit, run the system yourself, or have me install it for your brand.
You, with AI
Ten questions. A score and three fixes.
Includes
Free · runs on this site
You, with my system
Run your brand and your campaigns yourself.
Includes
Secure checkout on Gumroad
Me, for your brand
I install the system and direct your first campaign.
Includes
5 founding spots
The OS opens soon. Leave your email and you get the $297 early price first.
Done for you
In three weeks you get the OS built around your brand, a skill that directs like I do, and your first campaign ready for production.
Founding brands get half price in exchange for a case study and a testimonial. Final production of every piece, media buying and web development are quoted separately.
FAQ
No. It's a system. Every skill directs the work: it asks, proposes an answer you can correct, and pushes back on generic ones before anything gets generated. The only video is a 10-minute walkthrough.
Founders and small teams selling physical products on Shopify, Amazon, Meta and email. It works for a brand starting from zero and for one already selling. Starting from zero, it tells you which parts are still assumptions and how to test them.
No. If you can upload files to a project in Claude or ChatGPT, you can run it. You need to know your brand and what good work looks like for it.
Both. The skills install in Claude, and every skill also comes as plain instructions for ChatGPT. Your Brand Brain is a folder of plain files, so it moves with you to whatever model comes next.
No. Notion is only the campaign tracker. The same tracker comes as a Google Sheets and Excel file.
Choose the OS if you or your team will run the campaigns. Choose the Direction System if you want it built for your brand and the first campaign directed by me. Not sure yet? Start with the free audit.
Everything goes through Gumroad. The OS checkout opens straight from this page. For the Direction System, the payment link comes after the call.
Everything. The brand folder, the skills, every output and the tracker live in your own accounts. Nothing depends on me to keep working.
Start here
Answer ten questions and get a score for your brand in six areas, plus the three fixes to make first. Free, about four minutes.
Start the audit